Viral marketing is the modern way to advertise a product, so why not go viral to alert people who cannot gamble normally that resources are available to help them. The California Council on Problem Gambling and Office of Problem Gambling are joining forces to provide easy access for people, including those whose primary language is other than English, to find what they need on a new website that will speak to them in their language.

The website also intends to provide a forum for ethnic community leaders and role models to explore the world of problem gambling and its effect on the community. Contact CCPG at (714) 765-5804 for more information about how you can teach us how to help your community.

Plans call for the website to be introduced to the public in January 2010 with text available in Chinese and Spanish. Vietnamese, Hmong, Korean and Tagalog languages will be available in the summer of 2010.

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